Andrew Allen

Hike co-founder

Andrew Allen

Hello there ๐Ÿ‘‹ My name’s Andy and I’m one of Hike’s co-founders. Here at Hike we send out monthly emails to our customers running through what improvements we’ve made to both the platform and our service to customers.

Moving forwards we’re going to start posting these on our blog too, so everyone – even those who aren’t yet a Hike customer! – can see what we’re doing, every month, to improve the platform. Without further ado…

Hey Hikers! I’m excited to tell you that we’ve recently rolled out a variety of new action types within Hike. These new actions are slightly more technical than usual, and so I wanted to give you a quick breakdown in this email (doesn’t make much sense to record a video this month!). Over the upcoming weeks you’ll start seeing the following action types appear in your monthly SEO action list:

Images ๐Ÿ–ผ๏ธ

Images can often be the cause of speed and crawling issues. We’re rolling out two new actions based around images on your website and their impact on your SEO: 

  • Images that are too large – any images that could be optimized further for quicker loading speeds
  • Broken images – any images that aren’t loading correctly

Page Size + Headings ๐Ÿ“

To ensure your pages aren’t too big, and that you’re reducing duplicate content, we’re rolling out these two actions:

  • Page size is too large – any pages that–when you combine the size of all the page elements (eg images, JS, CSS, HTML, etc)–are very large and likely slow-loading
  • Duplicate H2 headings on same page – any pages that contain identical H2 headings more than once

CSS and JS Files ๐Ÿ“

CSS and JS (Javascript) files are incredibly important in ensuring that a page loads and all it’s content is indexable. That’s why we’re rolling out these two action types:  

  • CSS/JS files that are broken – broken files will prevent Google from indexing all the page’s content
  • CSS/JS files that are too large – files that are too large will often be slow-loading

HTTPS/HTTP Issues ๐Ÿ”

Is your website hosted on HTTPS? You may still have files that trying to load over HTTP and possibly causing security issues. These three new actions will help to identify this:

  • HTTPS page links to HTTP CSS file – links to CSS files on the page that load over an insecure HTTP connection
  • HTTPS page links to HTTP JS file – links to JS files on the page that load over an insecure HTTP connection
  • HTTPS page links to HTTP image file – links to images on the page that load over an insecure HTTP connection

Coming Soon ๐Ÿ‘€

I wanted to give you a quick update on the upcoming new features, and how they’re progressing: 

  • Report builder – this one’s going well. We’re now testing this internally and feeding back for refinements and bug fixes
  • Payment platform for resellers – before we could really test this, we needed to build a whole new email sending system. That’s now ready for testing internally, and the devs will move back onto the Stripe integration soon
  • Moving the SEO report tool into Hike – this one’s close to launch, so keep an eye out over the next few weeks!

That’s it for this month, please give us a shout if you have any questions.

Thanks,
Andy, Hike Co-founder

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