An interview with Ro Pimlott
We speak to Ro Pimlott, marketing manager at Zephi, about how they use Hike and it’s white-label feature at their agency.
Who do you offer SEO to?
“We have a number of clients on our Hike platform and we are anticipating this increasing by at least 25% over the next couple of months. We have a mix of new and existing clients on Hike as it appeals to both. It has been a great way to expand the services we offer to our clients to help them achieve their marketing goals as it fits perfectly as a follow-on step having redesigned their website to ensure they rank well on Google.”
How do you sell SEO?
“New clients have come to us with a website that they feel isn’t performing well and they wonder if they need a new website, but that’s often not the answer. Their website is fine but their SEO is poor and with some simple tweaks that the Hike platform highlights they can really climb up the rankings for their keywords. They have been delighted that for a small monthly cost they see real results rather than spending hundreds or perhaps thousands on another new website that still won’t perform.”
What impact has Hike had on your revenue?
“Our revenue has increased since we offered the Hike platform and we love the cost structure where our monthly license fee reduces the more clients/websites we put onto the platform. As we have clients signing up throughout the month, it’s a stable revenue income for us and very affordable. We have found that a lot of clients know that they need to do SEO on their website but don’t have the time or expertise to implement it so they put feelers out to agencies. It has been a great way to meet new clients and once they start seeing the results, discussions have started about what other services we can offer. Our clients love that the results are visible and easy to understand.”
Why did you decide to white-label Hike?
“Being able to white label Hike is great for us as we are a growing agency and targeting SMEs as well as smaller businesses and it contributes to strengthening our Zephi brand amongst new and existing clients. It instils trust and confidence and has also allowed us to create videos for marketing purposes and do demonstrations without raising questions. Hike has added another string to our bow and allowed us to offer a truly complete digital marketing package, or an affordable and effective SEO solution that drives results. Andy and the team are always on hand to help with anything we need, and we look forward to a long and prosperous relationship with them. “
What do you love most about Hike?
“SEO is so important and as we all know, page 2 of Google is the best place to hide! At Zephi we love to continually learn and ensure we offer the best and most up to date services to our clients. We take pride in offering a very client-focused approach and believe that doing our own SEO is part of this so we truly get to know their products/services and target market. We love the Hike Academy as it is an easy to digest and great way for us to keep on top of any changes Google makes and not just simply make the changes Hike suggests but understand the reason behind it. For every action Hike suggests it also offers an explanation and how to do it which really clarifies what needs to be done and why.”
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