If you want to learn SEO, then you’ve come to the right place. Hike’s Learn SEO hub goes into depth on various search engine optimization topics so you can become better versed with how it works and how to improve your website rankings and organic search traffic.
Below you’ll find the different categories and sections we currently have content on, however, we are continuing to expand this over time, so do come back often to learn from new SEO articles.
On-site SEO, also known as on-page SEO, refers to the practice of optimizing elements on a website to improve its visibility and ranking on search engine result pages (SERPs). The ultimate goal of on-site SEO is to make a website more understandable, relevant, and valuable to users and search engines, thereby boosting its organic traffic.
Optimizing content to align with the target audience and keyword phrase, and including all of the essential elements such as title tags, meta descriptions, header tags, image title tags and image alt text will help it perform well in search results.
Discover how to do keyword mapping and how to implement SEO header tags correctly so your SEO content is following best practices. You'll also learn why keyword density is no longer that important, and how internal linking is critical to many different SEO aspects.
Technical SEO involves optimizing a website's infrastructure to enhance its visibility in search engine rankings.
It involves various non-content aspects that make a website easier for search engines to crawl a website and index pages effectively. This includes website speed, mobile-friendliness, XML sitemap creation and submission, URL structure, security (HTTPS), and the implementation of structured data markup.
Additionally, technical SEO also deals with the management of duplicate content and broken links (404 not found pages), ensuring optimal site architecture, and managing the website's robots.txt file. The primary objective of technical SEO is to ensure a seamless user experience and effective communication with search engine bots, thereby improving organic search rankings.
Off-page SEO refers to all the activities performed outside of your website to increase its visibility and search engine rankings. This includes strategies such as link building, social media marketing, HARO, guest blogging, influencer outreach, and content marketing, all of which aim to create a high-quality, trustworthy image for your site.
The main purpose of off-page SEO is to signal to search engines that your website is valuable and authoritative in its field, as demonstrated by other reputable websites linking to it, users interacting with it on social media, and positive online discussions about it. These off-page activities ultimately increase the site's relevance, trustworthiness, and authority, critical factors that search engines use to rank websites.
Researching competitor backlinks is important as well to see what opportunities exist, while also making sure to maintain a healthy link profile to eliminate toxic backlinks and disavow links that could be harmful to your overall reputation.
Local SEO for Small Businesses
If you are a local business and have a physical location or service area, local SEO becomes very important to gain additional exposure and visibility for your business.
For example, “near me” keywords are often used by customers to find local businesses in their vicinity, so it’s important to make sure all the local SEO best practices are followed, such as local citations, google business profile, business category, google customer reviews, and using local SEO keywords.
Making sure that your SEO is done strategically is important to be as successful as possible in getting higher rankings and organic traffic. Generally, it’s always good to start with audience research to get to understand your target market. From there, doing keyword research as well as competitor research will help you to further refine your SEO strategy and inform your content plan as well.
Finally, to track the progress and performance of your SEO efforts, SEO reporting is required, to view the analytics and glean useful and actionable insights to adjust your SEO strategy accordingly for greater success.
The two most important tools one can use are Google Analytics and Google Search Console. It’s quite quick and simple to install Google Analytics and set up Google Search Console on your website, so you can start collecting useful data to make business decisions on.
As you start learning about SEO, it’s important to also put that into practice. What better way than using Hike SEO - a platform designed for small business owners and complete beginners to take control of their website’s SEO and start getting higher rankings and more organic traffic.
Try Hike risk-free with our 14-day money-back guarantee and as you see how simple it is to use, you’ll begin to wonder how you’d ever do SEO without it.