If your website does not have the SEO basics down properly, then your site is not going to rank and be found. If you are planning to focus on organic rankings for your site, the Hike platform is helpful at ensuring your on-page SEO is good and notifying you of corrections you need to make to your site with easy-to-follow instructions. It’s DIY SEO.
What is MySeattleHomeSearch.com?
MySeattleHomeSearch.comis ran by Conor MacEvilly, a solo real estate agent with a larger real estate brokerage based in Seattle, Washington. MySeattleHomeSearch.com wants to attract home buyers and sellers who are either looking for their next home or want to sell their current home in the city of Seattle. They also drive a lot of SEO traffic via their content strategy.
In this case study, we speak to Conor about his experience using Hike, why he decided to not use agencies to improve his Google rankings and we’ll detail the results he has seen since signing up to Hike.
Would Conor recommend Hike to other real estate agents?
The results achieved using Hike
Since signing up to Hike in 2018, MySeattleHomeSearch.com has seen significant keyword improvements across a huge number of their target keywords. The number of target keywords within the top 5 positions of Google (the top half of page 1) has increased from 8 to 27!
Top tip: Unsure what keywords are or why they’re important? Then check out ourKeyword Help Centrethat teaches you everything you need to know!
The keywords that are now ranking in the top 5 positions are super-relevant and high-converting keywords for the MySeattleHomeSearch.com website. Below are some examples:
“Blue Ridge Seattle Homes For Sale” – page 1 position 1 (was page 2 position 3)
“Queen Anne Homes For Sale Seattle” – page 1 position 4 (was page 2 position 3)
“Capitol Hill Seattle Houses For Sale” – page 1 position 5 (was page 2 position 7)
“Ballard Homes For Sale” – page 1 position 5 (was page 1 position 10)
It’s not just keywords in the top 5 positions that have increased, either; the total number of keywords on page 1 has increased by a huge 70%!
An interview with Conor MacEvilly
We speak to Conor MacEvilly, owner of MySeattleHomeSearch.com, about his use of the Hike platform and experience with SEO.
Why did you want to do your own SEO?
“Based on what self-proclaimed SEO gurus wanted to charge me and the extended time (and cash) commitment they wanted from me, I figured I might as well learn, at least the basics, for myself. And yes, I’m realistic and I realize real results take time. I wanted SEO-independence rather than being completely reliant on someone else who may or may not what know what they are talking about. However, there are some good, straight-talking SEO guys and gals out there like Andy and Kieran at Hike.”
What SEO experience did you have before using Hike?
“Mainly self-thought by reading books and watching YouTube videos. I still had to filter through all the conflicting opinions. It helped my site rankings improve but not to where I wanted it to be.”
How do you use Hike?
“I use Hike for keyword research and tracking my ranking. The Actions section helps me correct on-page SEO errors that can affect my organic rankings. I use Hike and other platforms for blog topic ideas and for looking for backlink opportunities.”
Would you recommend Hike to other small businesses?
“Absolutely. If your website does not have the SEO basics down properly, then your site is not going to rank and be found. If you are planning to focus on organic rankings for your site, the Hike platform is helpful at ensuring your on-page SEO is good and notifying you of corrections you need to make to your site with easy-to-follow instructions. It’s DIY SEO.”
Do you have any SEO tips for other real estate agents?
“There are thousands upon thousands of real estate sites on the web and if you want to be seen you will need to decide if you want to either pay to be seen via paid ads and/or be found via organic search results. Otherwise, your site will be the proverbial tree falling in the forest. If you want your site to rank organically, keep it simple, do the basics well and your site will see the benefits, but you must be patient and you must put in the effort. Sorry, there is no magic SEO silver bullet, but there are plenty of people out there who are more than happy to sell you one.”
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