In this video, you’ll learn about off-page SEO and all of the various factors and other fundamentals you’ll need in order to build high authority backlinks that will help your website climb rankings. Watch the video or read the summary below:
We’ll be covering the following topics related to Off-Site SEO:
- What is Off-Site SEO: Off-site SEO involves techniques and strategies implemented outside your website to improve your search engine rankings. These techniques might involve interacting with other websites, social media sites, and different web pages.
- The Difference Between On-Page and Off-Page SEO: On-Page SEO focuses on optimising your website’s content structure and technical aspects, whereas Off-Page SEO is about building your website’s reputation in the context of your industry and other ranking websites.
- The Importance of Off-Page SEO: Off-Page SEO is vital for your overall SEO strategy. It’s about building authority through external link factors like link building, social media, and influencer outreach.
- Off-Page SEO Fundamentals: These include link building, social media, influencer outreach, content marketing, and more.
- Understanding Off-Page SEO Link Factors: This involves understanding the terminology such as total number of linking domains, total number of linking pages, domain authority of linking domains, PageRank of linking page, TrustRank of linking page, topic relevance of linking page and site, age of link, total number of links from homepage, Do-follow vs. No-follow links, Link Type diversity, contextual links, and Link anchor text.
Remember, it’s crucial to aim for a low ratio of links to domains and try to acquire backlinks from pages that are highly relevant and have high page authority. Diversify your anchor text by using natural terms and avoid over-optimisation.
Watch the video as we explore these topics in depth, equipping you with strong Off-Page SEO knowledge.