In this video we’ll walk you through managing your Google My Business Profile posts within the Hike platform, an effective method to enhance your business profile and performance on Google. You can watch the video, or read the text summary below:
Here are the steps:
Accessing your profile: Navigate to the ‘Local’ tab and select ‘Posts.’ This will lead you to your post management page. If it appears empty, you’ll need to link your Google My Business Profile with your Hike SEO account. Simply follow the on-screen prompts to complete this.
Post life cycle: Posts on this page have a lifespan of seven days. Ensure you consistently have a live post using Hike SEO’s custom scheduling feature. This provides valuable, up-to-date information to anyone visiting your profile.
Creating a post: Click on the appropriate category for your update, whether it’s something new, an event, or a special offer. Here, you can write your post, add a call to action (such as ‘Book Now,’ ‘Learn More,’ ‘Sign Up,’ ‘Call Now,’ etc.), and even include a custom URL to direct visitors to a specific page. If you operate at multiple locations, you have the convenience of posting this update across all of them, saving you valuable time.
Adding visuals: You have the option to enhance your post with an image. This can be done in the same posting interface.
Publishing your post: You can either publish your post immediately or schedule it for later. To maintain a steady flow of content, consider scheduling your posts every seven days. Your scheduled posts can be viewed at the bottom of the page.
Event and offer posts: If you’re promoting a particular event or offer, you can add specific details like the start date/time for the event, or the specifics of the offer. As always, include a call to action.
This detailed process allows you to efficiently manage, monitor, and update your posts on Google My Business Profile. If you have any further questions, don’t hesitate to reach out. I look forward to seeing you in our next tutorial.