Gabriel Both

SEO Manager

Gabriel Both at Hike SEO

In this video, we’ll discuss competitor research or competitor analysis within Hike SEO. You can also read below the summarised version, if you prefer.

Here’s a structured guide of the video to help you:

  1. Access Competitor Analysis
    • Go to the Strategy menu and select Competitor Analysis.
  2. Add Competitors
    • If you don’t have any competitors added, you’ll see a blank page.
    • Add competitors by entering their URL.
    • Hike SEO provides a list of top competitors if you’re unsure who to add.
    • Consider the number of common keywords between your website and competitors when adding them.
  3. Review Competitor Keywords
    • Once added, view the common keywords between your website and competitors.
    • Note down these keywords and add them to your keyword research or map them to existing pages.
  4. Compare Different Competitors
    • Compare multiple competitors to see their ranking and backlinks.
    • Get a sense of your position in relation to the competition.
  5. Analyse Backlinks
    • Review backlinks for the selected competitor.
    • Export the competitor backlinks to a spreadsheet for easier visualisation and analysis.
    • Use backlink information to target new backlinks, avoid toxic backlinks and explore guest posting opportunities.
  6. Monitor Historic Data
    • Track competitor ranking and backlink growth over time.
  7. Manage Competitors and Credits
    • Remove competitors or refresh competitor data on demand.
    • Purchase more credits if needed.

Keep in mind, if you’re new to an industry or want to branch out to a new category, you may need to conduct manual research to find relevant competitors. If you have any questions or need technical support, feel free to reach out in the comments below or contact Hike SEO support. Have a fantastic day!

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