Gabriel Both

SEO Manager

Gabriel Both at Hike SEO

In this video, we’ll be delving into the realm of local backlinking strategies, and exploring different methods to build backlinks for your local business. Let’s dive right in and uncover what you’ll learn in this video: the definition of local backlink strategies, the benefits of implementing them, and five actionable strategies you can start implementing today. You can watch the video or read the text summary below:

What are Local Backlink Strategies?

A local backlink strategy is a devised plan aimed at securing backlinks from local sources within a specific geographic area. These strategies aim to enhance local visibility on search engines by leveraging local connections and directories.

Benefits of Local Backlink Strategies

Implementing local backlink strategies offers several benefits:

  • Enhanced local search visibility, ensuring your business appears in local search results.
  • Improved website credibility and authority within the local community.
  • Increased organic traffic through higher local rankings.
  • Boosted local referral traffic from neighboring businesses.
  • Overall enhancement of domain authority and page authority, facilitating visibility for both local and generic keywords.

Five Local Backlink Strategies

  1. Local Business Directories: Search for directories specific to your city or town and submit your business details for listing. Ensure consistency across all listings to build trust and credibility.
  2. Local Chamber of Commerce: Join your local Chamber of Commerce to network with other businesses and explore collaboration opportunities that could lead to securing backlinks.
  3. Local Press Releases: Contact local news sites or press release agencies to share compelling stories related to your business. If featured, ensure your website receives a backlink for added credibility.
  4. Local Bloggers: Identify local bloggers or micro-influencers and reach out to them for product reviews or guest posting opportunities. Collaborating with them can result in valuable backlinks and increased exposure.
  5. Creating Local Content: Generate blog articles targeting local keywords, such as “top 10” lists or guides relevant to your area. Share this content on social media to attract natural backlinks from local audiences.


  • A local hotel creating content about the “best dog walks in central London” to attract pet owners.
  • A bike shop sharing the “best North London cycle routes” to engage cycling enthusiasts.
  • A recruitment firm highlighting the “best cafes for business meetings in central London” to cater to professionals.

Thank you for watching! Implementing these local backlink strategies can significantly boost your business’s online presence and visibility. For more insights and guidance, consider exploring the Hike SEO platform, designed to help beginners and small businesses achieve SEO success.

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