Gabriel Both

SEO Manager

Gabriel Both at Hike SEO

In this video, we’ll explore what image title tags are, their significance, how to incorporate them into your website code, and best practices to maximize their impact. You can watch the video or read the text summary below:

Understanding Image Title Tags

What Are Image Title Tags?

Image title tags, also referred to as title attributes or title text, are HTML attributes embedded within the code of an image element. These tags provide additional information about an image on a webpage, displayed as a tooltip when users hover over the image.

Code Example

Here’s a snippet illustrating the placement of the title attribute within the image tag:

<img src="image_url.jpg" title="Image Title">

The tooltip containing “Image Title” appears when the user hovers over the image.

Importance of Image Title Tags in SEO

Enhanced User Experience

Image title tags contribute to a better user experience by offering additional context about an image. This context can go beyond what the image visually conveys, creating a more engaging experience.


While alt attributes are crucial for accessibility, title tags provide supplementary information for all users, including those utilizing screen readers. This makes images more accessible to a wider audience.

Context for Search Engines

Title tags provide search engines with additional context about image content, leading to better indexing and potentially improved rankings, particularly in image search results.

Relevance and Keywords

When used judiciously, title tags can include relevant keywords related to the image content, strengthening the image’s relevance to the overall webpage and potentially improving rankings.

Adding Image Title Tags

Content Management Systems (CMS)

Most CMS platforms offer fields to enter or edit image title tags during the image upload process. These fields may be pre-populated with the image file name or metadata.

HTML Coding

For custom sites or when coding images directly, title tags can be added within the image code using the title attribute. Here’s an example:

<img src="image_url.jpg" title="Image Title">

Best Practices for Image Title Tags

  1. Relevance: Ensure that the title tag accurately describes the image content, offering useful context or information.
  2. Conciseness: Keep title tags brief and to the point, using concise language to convey relevant image details.
  3. Avoid Keyword Stuffing: Steer clear of overloading title tags with keywords. Use focused keywords sparingly and naturally.
  4. Unique Titles: Provide unique title tags for each image on a page, especially when multiple images are present.
  5. Accessibility Consideration: While title tags provide additional context, remember that alt attributes are crucial for accessibility.
  6. Test and Review: Periodically review and test how title tags appear in different browsers and devices to ensure optimal functionality.
  7. Consistency: Maintain consistency in using image title tags across your site, following similar practices for all images.

Closing Thoughts

Thank you for joining our discussion on image title tags. If you have any questions or comments, feel free to share them below. Additionally, consider signing up for Hike SEO, an All-In-One SEO platform designed for beginners, small business owners, and agencies. Empower yourself to take control of your SEO journey with practical and easy steps. See you there!

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