I used Hike to analyze our website, the scope of which included technical issues as well as a host of minor to major challenges. These were prioritized for us to address. More importantly, however, was a more strategic review of our goals in terms of keyword usage and differentiation relative to the competition. Hike reviewed current keyword use and then created a keyword, content, backlink and full SEO strategy. Kieran and I had a 30-minute review session with screen share to walk us through the analysis and recommendations. It was comprehensive and thoughtful, and has formed the roadmap of SEO activity for us at Opiniator.