Since Google announced its latest version (GA4) of Google Analytics, businesses have been scrambling to make the switch to GA4 before their Universal Analytics properties stop working. All standard Universal Analytics (GA3) properties will stop processing new hits on 1st July 2023, so it’s important to make sure that you start a GA4 migration.
Why Switch To GA4?
Other than the fact that you will not be able to use GA3 from July 1st, there are many reasons why GA4 is superior to the previous version:
Here are some additional details about the key differences between GA4 and GA3:
If you are currently using GA3, we recommend that you start planning your migration to GA4 as soon as possible.
How To Migrate to GA4?
Google provides a Setup Assistant to help you make sure that everything is ready to start collecting data.
Here are the steps to migrate to Google Analytics 4:
- 1Create a new GA4 property. You can do this from the Google Analytics admin console.
- 2Install the GA4 tracking code on your website or app. You can find the tracking code in the GA4 admin console.
- 3Set up conversions. Conversions are actions that you want to track, such as purchases or sign-ups. You can set up conversions in the GA4 admin console.
- 4Add users. You can add users to your GA4 property so that they can view reports. You can add users in the GA4 admin console.
- 5Start collecting data. Once you have installed the GA4 tracking code and set up conversions, you can start collecting data.
- 6Analyze your data. You can use the GA4 reports to analyze your data and track your progress.
Here are some additional tips for migrating to GA4:
Migrating to GA4 can be a complex process, but it is important to start planning your migration early. By following these tips, you can make the migration process smoother and ensure that you are collecting the data you need to track your progress.
How To Backup GA3 Data
According to Google, after July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months. This means it’s important to back it up in case Google decides to delete it after this period.
There are a few ways to back up GA3 data. Here are a few options:
Hike + GA4
In the Hike Report Builder, we have phased out support for GA3 and now are just supporting GA4 properties. The Report Builder allows you to create insightful scheduled reports based on your Google Analytics data to see over time how your SEO is performing.
Hike is designed for beginners and small business owners, so creating a report is as simple as drag & drop. With pre-made widgets and elements, you can align them to your brand colors and logo, while adding in all the dimensions and metrics that you want to see.
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