Installing Google Analytics

Installing Google Analytics 4 is quite simple, however, for the beginner it may still seem daunting. That’s why we’ve put together this quick step-by-step guide to show you how to install it properly.

Step 1: Create a Google Analytics 4 Property

While creating a property, you will be asked to input details about your business so you can accurately track your analytics.

  1. 1
    Go to the Google Analytics website and sign in with your Google account.
  2. 2
    Click the Create Property button.
  3. 3
    Select Web as the property type.
  4. 4
    Enter a name for your property and select a time zone.
  5. 5
    Click the Create button.

Google Analytics will generate a tracking ID for your property. Copy the tracking ID.

Step 2: Add the Tracking ID to Your Website

Depending on which platform you use, the following steps could vary.

  1. 1
    Go to your website and open the area where you can add tracking scripts.
  2. 2
    Paste the tracking snippet within the <head> tag.

If in doubt, go on Google and search “How to add Google Analytics script to <CMS Name>” where you would replace <CMS Name> with your platform, like WordPress, Wix, Squarespace, etc.

Step 3: Verify Your Property

  1. 1
    Go to your Google Analytics account and click the Admin tab.
  2. 2
    In the Property column, select the property you just created.
  3. 3
    Click the Verify button.

Google Analytics will give you instructions on how to verify your property. Follow the instructions and Google Analytics will confirm that your property has been verified.

Step 4: Start Tracking Your Website Traffic

Now that your property is set up, you can start tracking your website traffic. Go to the Reports tab and you will see a variety of reports that you can use to track your website traffic.

Below are some of the reports that you can use:

  • Audience: This report shows you information about your website visitors, such as their age, gender, and location.

  • Acquisition: This report shows you how people are finding your website, such as through search engines, social media, or direct links.
  • Behavior: This report shows you how people are using your website, such as the pages they are visiting and how long they are staying on your website.
  • Conversions: This report shows you how many people are taking the desired action on your website, such as making a purchase or signing up for your email list.

You can use these reports to track your website traffic and learn more about your website visitors. This information can help you improve your website and marketing campaigns.

Here are some additional tips for using Google Analytics 4:

  • Set up goals: Goals are actions that you want your website visitors to take, such as making a purchase or signing up for your email list. By setting up goals, you can track how many people are taking the desired action on your website.

  • Use custom dimensions and metrics: Custom dimensions and metrics are variables that you can create to track specific data about your website visitors. For example, you could create a custom dimension to track the number of pages that people visit on your website or a custom metric to track the amount of time that people spend on your website.
  • Use advanced segments: Advanced segments allow you to filter your data to see how specific groups of website visitors are interacting with your website. For example, you could create an advanced segment to see how people who have visited your website in the past 30 days are interacting with your website.

Google Analytics 4 is a powerful tool that can help you track and analyze website traffic. By following these tips, you can get the most out of Google Analytics 4.

Read more information about Google Analytics for beginners to learn more.