Below is the story of why we built Hike, which hopefully will not only give you an insight into the history of our business but also might give budding entrepreneurs some ideas as to how to build their business. And hopefully, do it the right way!
The key takeaway for anyone looking to build a SaaS/business is to identify customer needs. The big fact that drove us to develop Hike? Finding out that 90% of startup founders need SEO.
Read to find out more…
So, it was a miserable Thursday in Manchester late last November. I was interviewing for a place on the Ignite Startup Accelerator programme for my business theWebShed (if you don’t know who Ignite are, then check them out here ).
theWebShed is a platform to help agencies and freelancers deliver SEO for their clients, and Kieran (the other co-founder, the tech one) and I had big plans.
However, it didn’t take us long to realise that an opportunity for a new product was right under our nose.